SEARCH ENGINE OPTIMIZATION (SEO) IS ONE OF THE MOST DYNAMIC AREA OF INTERNET MARKETING DUE TO CONSTANT CHANGES INTRODUCED BY SEARCH ENGINES. ALTHOUGH THE BASIC CONCEPT REMAINS THE SAME NEW ALGORYTHMES AND TEHNIQUES ARE INTRODUCED REGULARY REQUIRING FROM MARKETERS TO CONSTANTLY KEEP UP THE PACE.
Onsite SEO is the process of making your website search engine friendly. In simple words this means adjusting certain elements on your website so that search engines are able to understand the content and structure of your website.
is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.
Page content refers to all the information contained in a Website. Search engines use file names or alt attributes to determine the contents of a page. Therefore, important information needs to be given in text-form to make it accessible to search engines.
Social media marketing refers to techniques that target social networks and applications to brand awareness or promote products.
“Build it, and they will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”